Tag Archive | Oral Presentations

Analyzing Disney Media & Millenials As A Marketing Intern in New York This Summer.

This past summer, I interned for Disney Media Ad Sales and Marketing in New York. My department’s responsibility was to provide Sales with the tools, resources and marketing ideas they need to drive advertising revenue for Disney Channel, Disney X D, Disney Junior and Radio Disney. From my first day at Disney to my last, I was treated as if I was another member of the department which meant I was expected to do analyst level work. This gave me an appreciation of how this key unit functioned as well as what life in the real world would be like in two years when I graduate. While the commute from my home on Long Island was a bit taxing and expensive ($382 a month), going to sleep at 930PM to wake at 6AM was the biggest adjustment I had to make as any normal Hopkins student could attest to.

DisneyInternship

Many of the tasks I was assigned focused on the Research side of the business. I had to create a weekly “Landscape Report,” which outlined the competitive environment for Disney Media as well as updating other key reports which encompassed anything from analyzing VOD (Video On Demand) Ad campaigns to pulling weekly ratings from the StarTrak system for stunts (airing shows out of their normal time periods) and marathons (running a whole season of past episodes back to back). One of the main lessons I learned from the summer is that the Ad Sales Department of Disney only needs one story to tell in order to sell a spot to a potential company. You could comb through mountains of data, but all you need is one positive nugget of information and you run with it. Additionally, if a point you want to use doesn’t necessarily work at first, there are ways to make it work by using phrases like one of the highest rated instead of the highest rated or by saying the show is number one in its time period as opposed to comparing it to all programs that air throughout the week.

I also worked on projects that dealt more with “Consumer Insights.” For example, I developed numerous decks for clients ranging from addressing the interests of “Hispanic Consumers with Pets” to the affinity and preferences of “Toys and Games for Preschoolers and Toddlers.” I analyzed large Mintel Reports and from there, I generated stories that likened a consumer and their affinity for the Disney brand. I specifically enjoyed these projects as they allowed me to get creative and play with images and market the company to the best of my ability.

I also wrote sections of “Ad-Intel” Reports which analyzed the business foundation of potential advertisers such as Nike and Microsoft. I analyzed anything from current products to their key target demographics to their potential revenue stream for FY 14. By breaking down these industry giants, I was able to understand the fundamentals of running some of the most successful corporations in the world.

I was also chosen to be “Group Leader” and oversee an Intern Project that dealt with media consumption among the Millennial Generation. The “Disney Media” portion of the project focused on analyzing specific social media tendencies in the kid space, which became a bit tricky as you are not supposed to join a social media site until you reach the age of 13. However, we were able to determine that although kids aren’t supposed to be on social media before 13, they are. As a result, a lot of the same patterns we found with Millenials and their use of social media rang true for kids as well.

I along with 12 other interns presented our Millenials data to 80+ Executives from throughout the Disney/ABC Television Group. Being able to not only craft a presentation but to verbalize it as well is an invaluable skill that I will need later on in the business world. I made it through without any “ummms” or pauses, and I even answered ad hoc questions in the middle of my portion. It really is something to have people in the audience who have generated billions of dollars in ad revenue for Disney, ABC and ABC Family listen to your words and take in the slides that you created.

Besides the networking aspects in the television industry that this internship provided, it really proved to me that I would love to one day pursue a career in the media/marketing side of business. This summer I was lucky enough to come to work for a company that affects millions of lives a day and that everybody recognizes. Therefore, you take extra responsibility and pride in everything you create. Don’t tell anyone but Disney Channel now joins ESPN as my favorite network and I’ll be watching “Girl Meets World” every week when it returns for its second season (date and time to be announced).

Glenn Hyams, Class of ’16

Writing Seminars Major, Minor in Entrepreneurship & Management, Concentration in Marketing

The Business of Biking (Across the Country)

I’m glad to be back on campus, and I’ve brought a little two-wheeled friend with me.

The summer of 2013 was the most exciting one of my life. I traveled with the 4K for Cancer Team Portland on a 70-day, 4,500-mile trip across the country. Our mission was simple: to help raise awareness and support for young adults suffering from cancer. Armed with little more than my trusty bicycle, my sturdy hand pump, and a small black backpack, I set out from Baltimore’s Inner Harbor at 7:30 am on June 2nd, 2013 for the adventure of a lifetime. Our team was filled with cyclists ranging from beginner to expert in ability, and we definitely formed a tight bond during our excursion.

Our team about to depart for Portland.

Our team about to depart for Portland.

However, the trip was a serious business venture. While it may seem to be mainly an athletic endeavor, biking 4,500 miles requires quite a bit of resources. Riders need food, water, spare tubes, bike parts, and other necessities in order to survive, let alone conquer the Rocky Mountains. Today, I want to explain how our team managed to acquire what we needed to embark on our journey. First, a few key points:

  • The Ulman Cancer Fund is a nonprofit organization. Before the ride, each of us needed to raise a minimum of $4,500 in donations before participating in the ride. These donations helped fund scholarships for young adults whose education was interrupted during their treatment.
  • None of us were able to work this summer. Try holding down a job in addition to being on a bike for 10 hours a day: it’s just not happening.
  • We needed to feed 25 people on a daily basis with no food budget.
Our team awarding Philip with a scholarship to help him continue school after his cancer treatment.

Our team awarding Philip with a scholarship to help him continue school after his cancer treatment.

Shelter was taken care of well before the trip started. Members of the team called leg leaders were tasked with calling churches, high schools, and even the occasional vacation home to find free housing for us each night. Believe it or not, people were willing to let us crash on their church floors without paying a cent.

Some hosts even rolled out the welcome mat for us!

Some hosts even rolled out the welcome mat for us!

Food was possibly the most anticipated commodity of the day. Hungry cyclists, whether at a lunch break or ending point, needed food all summer.

  • Breakfast was usually taken care of by our hosts. Church and high school communities were more than willing, for the most part, to provide us with a hearty breakfast before we took off for the day’s ride.
  • Lunch was always a wild card during the day. We had a rotation of 2 people per day who would work the food van and find food donations for everyone on the team by calling and walking into various restaurants along/close to our route. Subway, Chipotle, Kentucky Fried Chicken, and McDonald’s were largely responsible for feeding us this summer.
  • Dinner was usually provided by our hosts, but was every once in a while provided by the food van. Restaurants such as Buffalo Wild Wings, Burger King, and various local pizza places helped us along the way.
That's what it takes to feed 25 people.

That’s what it takes to feed 25 people.

Bike parts were often donated to us on the road as well. Inner tubes became more valuable than gold during the trip, so we were always happy to have a bike shop throw a few our way.

Setting up the donations for these items felt like a full-time job. During the trip itself, people in the food van made sales pitches to almost every restaurant they could and explained our mission plus why 25 adults didn’t have enough money to feed themselves during the day. I definitely practiced skills in sales, public speaking, and resource management during the trip, and I look forward to continuing this education during the coming school year.

Oral Presentations Contest: Tomorrow at 4:00!

On Friday, November 16th, the Center for Leadership Education will be hosting its Oral Presentations contest’s final round. Finalists who submitted their plans for the future of the baseball diamond will present their competitions in front of a panel of JHU stakeholders for a chance to win $1,000.

The contest will take place in the Charles Commons Ballrooms A & B and will last from 4:00 to 6:30 pm. So why should you go?

  • The competition will have food.
  • There will be a raffle for two $25 Visa Gift Cards.
  • You get to witness creative presentations by some of the best public speakers the university has to offer.

The Center for Leadership Education encourages everyone to come to the competition Friday afternoon. Hopefully we will see you there!

Announcing the 2012 Center for Leadership Education Oral Presentation Contest

Public speaking and presenting in general is ranked as a high quality asset of any great leader, according to Forbes, and yet roughly 70% of Americans fall victim to “speech anxiety.” This usually doesn’t just include public speaking, however. There is generally a written, an oral, and sometimes a visual component to a great presentation. This skill is fine tuned through a lot of practice and now Johns Hopkins University is giving students the chance to show off their presentation skills to compete for a prize of $1,000. If you have a vision of how to re-purpose the JHU baseball diamond on University then show your stuff and submit a qualifying video to the Center for Leadership Education by October the 26th. You have the chance to make a difference on this campus, so don’t miss the opportunity!

More information here

and register for the competition here

Sinan Ozdemir, your one stop guide to everything public speaking